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01

RE-LAUNCHING DOUWE EGBERTS FILTER COFFEE

When
Project
Success
Νovember 2011
Tasting and in-store sales promotion
Total sales of 1.700 packages / month

02

LAUNCHING DOUWE EGBERTS INSTANT COFFEE IN GREECE

Starting May 2012
When
Success
75.000 contacts
62.000 tastings
Contact - Sales hit rate: 32%
Contact - Tasting hit rate:
45% σε σημεία πώλησης

03

LAUNCHING DOUWE EGBERTS ESPRESSO CAPSULES

When
Project
Success

13.000 contacts

7.000 tastings

Contacts - Sales hit rate: 53.8%
Promotion, Events, Sales Support
January 2014
April – October 2014

01

Project
Promotion, Events, Sales Support, Sponsorships, kiosk-stand manufacture

LAUNCHING MAMA’S PAPADOPOULOU NATIONWIDE

When
Project
Success
Total contacts: 31.000
Tastings: 28.500
Sales: 4.200 packages
Contacts – Sales hit rate:13,55%
Contacts – Tastings hit rate: 91,94%
Tasting and in-store sales promotion
Project

02

LAUNCHING DOUBLE-FILLED BISCUITS (DIPLOGEMISTA) PAPADOPOULOU

When
April – October 2014
 
Adjusting the TV campaign to a promotional concept
Total contacts: 63.300
Tastings: 56.500
Sales: 12.600 packages
Contacts – Sales hit rate: 19,91%
Contacts – Tastings hit rate: 89,26%
Success
Tasting and in-store sales promotion

03

LAUNCHING FIG DIGESTIVE PAPADOPOULOU NATIONWIDE

June – July 2014
When
Project
Success
Promodays: 2.527 Sales: over 6.000 packages

NATIONWIDE MLS IN STORE SALE PROMOTIION

When
Project
July 2014 - present
Projects Support and Sales promotion of MLS smartphones and tablets

ACTIONS FOR “BIC” IN EXHIBITIONS, EVENTS AND SALES POINTS

Starting June 2009

SUPPORT SERVICES FOR MAD DURING “MAD AWARDS”

01

When

SANTA PUNKEVENTS

02

December 2010
When
Success
Promodays: 2.527
Sales>6.000 packages

ACTIONS FOR “SOUROTI” IN EXHIBITIONS & SALES POINTS

KIOSK

STRUCTURE

KIOSK

STRUCTURE