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01

RE-LAUNCHING DOUWE EGBERTS FILTER COFFEE
When
Project
Success
Νovember 2011
Tasting and in-store sales promotion
Total sales of 1.700 packages / month
02
LAUNCHING DOUWE EGBERTS INSTANT COFFEE IN GREECE
Starting May 2012
When
Success
75.000 contacts
62.000 tastings
Contact - Sales hit rate: 32%
Contact - Tasting hit rate:
45% σε σημεία πώλησης

03
LAUNCHING DOUWE EGBERTS ESPRESSO CAPSULES
When
Project
Success
13.000 contacts
7.000 tastings
Contacts - Sales hit rate: 53.8%
Promotion, Events, Sales Support
January 2014
April – October 2014
01
Project
Promotion, Events, Sales Support, Sponsorships, kiosk-stand manufacture










LAUNCHING MAMA’S PAPADOPOULOU NATIONWIDE
When
Project
Success
Total contacts: 31.000
Tastings: 28.500
Sales: 4.200 packages
Contacts – Sales hit rate:13,55%
Contacts – Tastings hit rate: 91,94%
Tasting and in-store sales promotion
Project
02
LAUNCHING DOUBLE-FILLED BISCUITS (DIPLOGEMISTA) PAPADOPOULOU
When
April – October 2014
Adjusting the TV campaign to a promotional concept
Total contacts: 63.300
Tastings: 56.500
Sales: 12.600 packages
Contacts – Sales hit rate: 19,91%
Contacts – Tastings hit rate: 89,26%
Success
Tasting and in-store sales promotion
03
LAUNCHING FIG DIGESTIVE PAPADOPOULOU NATIONWIDE
June – July 2014
When
Project





Success
Promodays: 2.527 Sales: over 6.000 packages
NATIONWIDE MLS IN STORE SALE PROMOTIION
When
Project
July 2014 - present
Projects Support and Sales promotion of MLS smartphones and tablets



ACTIONS FOR “BIC” IN EXHIBITIONS, EVENTS AND SALES POINTS






Starting June 2009
SUPPORT SERVICES FOR MAD DURING “MAD AWARDS”
01
When





SANTA PUNKEVENTS
02
December 2010
When

Success
Promodays: 2.527
Sales>6.000 packages
ACTIONS FOR “SOUROTI” IN EXHIBITIONS & SALES POINTS
KIOSK
STRUCTURE



KIOSK
STRUCTURE
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